
FionaRoberts
Millennial Mom of 3 | Married | Food & Family Experience
I create content around food, experiences, health and wellness, lifestyle, and UGC, but I’m always open to working with brands that feel like a natural fit.
My style is fun, energetic, and conversational. I like creating content that feels real and easy to connect with, while still being thoughtful and strategic.
I focus on the problem your audience is facing and how your product fits into their everyday life as the solution. I take the time to understand your brand’s key selling points, your ideal customer, and what would actually make someone stop, listen, and care.
Brands can expect strong hooks, clear storytelling, clean edits, professional communication, and content that feels natural while still having a clear purpose.

Previous Clients

















Paid Ads
Services Offered
- Script Reading
- Lifestyle Videos
- Voiceover Content
- Concept Ideation
- Script Writing
- Lifestyle Photos
- Product Photos
- Testimonial Videos
ugc Paid social + ORGANIC CONCEPTS
- DIRECT RESPONSE FORMULA (PAID SOCIAL)
- 10-60 SECOND SHORT FORM VIDEO
- VERTICAL FORMAT (9:16)
- FILMING, EDITING, HOOK, CTA'S, SOUNDS EFFECTS, TEXT TO SCREEN, VOICE OVERS
- USE FOR PAID ADS MUST BE DISCLOSED
PACKAGE OPTIONS
- Monthly retainer options - mix of UGC video & UGC photography
- Story board & content creation
- We can create custom packages to suit your business needs!
- Organic posting & paid ad options
- Face of the brand -Tiktok & Instagram
WHAT DO YOU GET?
- Content that can be utilized in paid ads
- Research, hook, CTA, script, editing, text on screen, story & usage rights to content
- Variations of the same video but tweaked slightly so you can test different variations of the video - this will allow you to compare performance, measure conversion etc.
The Journey
Connect
start with a quick brief (via email or a 15-min chat) to learn your brand's "why"
Concept
I’ll share the concepts and scripts for your approval before filming starts
Create
Fast 3–7 day turnaround. Includes a round of edits to ensure 100% brand alignment.
Complete
Review your watermarked content. Once approved, I’ll deliver the final files ready for you to post.




















